People Buy Passion By Sunil Bali

'People Buy Passion'

The Success Psychotherapist

To build the life you want,
create the work you love.
Marsha Sinetar

There is one thing in the world that you're definitely the best at. Not one person on the planet is better at this than you.

You're the very best at being yourself.

In a society where most things are in over-supply, the one thing that's extremely scarce is you.

In business, people are ultimately buying your passion for the product or service that you have to offer. That's why it's so much easier to sell something that you wholeheartedly believe in. Put yourself in everything that you do and in so doing you personalise your output - people will buy in to your uniqueness.

More than anything else, it's your passions that empower you to create and live the life of your dreams. The fire of creative passion burns brightly in every child, but as we get older many people find that they have forgotten to feed the fire and the flame has dimmed. What you need to do is stoke up that flame again and get the passion burning brightly. You fuel your passion by paying attention to what makes you feel alive and energised, to what interests and excites you.

Passion is more important than knowledge and effort. Only those who keep the fire of passion burning brightly have a chance of knowing what a truly wonderful thing it is to be alive. If you're going to live your passion, you must believe that something inside of you is stronger than any outside circumstance.

Authentic people are like magnets and attract the people that they need. We crave authenticity. It's why so many people are hooked on reality TV. Whether they are house-mates or castaways, people being filmed 24 hours a day can't pretend forever. Sooner or later they show their true colours. The more real and honest they are, the more we warm to them.

People will buy into you when you're just being who you are. When you're expressing your true self you'll be speaking directly to people's hearts and not just their heads.

This is when the real magic starts.

© Content drawn from 'Mind Set and Match' on sale now at www.sunilbali.com.

Given Retraining America Now's focus on 'Authentic Excellence', valued this post from Sunil, a colleague on Ecademy, thanks Sunil. Clive Digby-Jones www.retrainingamericanow.com